Why CBD is Important for the Health and Beauty Industry

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The recent passing of the 2018 Farm Bill has opened the floodgates for retailing of health and beauty products containing CannaBiDiol derived from hemp in the USA.

Mainstream chain stores and large public companies are now dipping their ties into the burgeoning cannabis industry. The Brightfield Group expects the CBD market turnover to be worth over $22 billion by 2022 and this is certainly not an opportunity to be missed by retailers. Even Coca-Cola is rumoured to have been investigating the launch of a CBD based drink.

“We have seen a high level of interest in cannabis beauty from retailers over the past month based on our store checks and incremental launches. We expect further retailer developments in the coming months,” says Erinn Murphy, Piper Jaffray’s senior research analyst.” Reported by CNBC

The Body Shop was one of the pioneers in the beauty industry by developing a hemp range of products as early as 1997. Since then mainstream companies like Sephora and Barneys have also followed suit and joined the green rush. The cannabis industry is getting a lot more sophisticated and guests to the 2019 Oscars held in Los Angeles last month were gifted some hemp body products.

“Today, the hemp range is one of The Body Shop’s most profitable, with a tube

of Hemp Hard-Working Hand Protector being sold every nine seconds worldwide.” – Canadian Living

CBD is being added from skin cream to ice-cream and a wide variety of unique products containing CBD are being launched offline and online each day. CBD is not only a hot trending new compound that has many therapeutic properties but also has many potential properties for treatments of certain diseases, illnesses and conditions.

Hemp CBD vs Hemp Seed Oil

Hemp is a variety of cannabis sativa that contains little or no psychoactive cannabinoids, namely THC or Tetrahydrocannabinol. However, hemp does contain another primary cannabinoid of cannabis sativa, which is not psychoactive and is known as CBD. Both these cannabinoids and the over 100 cannabinoids are extracted from cannabis sativa in varying quantities and which largely depends on the variety of cannabis. The cannabinoids are usually extracted from the leaves and flowers of the flowering cannabis sativa. The cannabinoids are extracted from the plant matter using a variety of methods and usually using a CO2 closed-loop extraction method on a large commercial scale.

Hemp seed oil is a vegetable-based oil similar to olive or avocado oil and is rich in vitamins, minerals, omega fatty acids and anti-oxidants. The natural oil is usually extracted from the hemp plants seeds using cold-pressing techniques also used to extract oil from olive fruits. No cannabinoids are extracted from the seed and the hemp seed oil can also be used as a carrier oil in many other applications.

Beauty and CBD

Although there are many claimed medical benefits of using CBD there are also many reasons to use CBD to nourish and revitalize your body and skin. CBD is a natural cannabinoid that can be infused into a variety of body and beauty products, from lip balms and body butter through to moisturizers and shower gels. CBD is a great body topical treatment that may even relieve joint pain and inflammation on the skin.

CBD Oil Benefits the Skin because:

  • it is easily absorbed.
  • does not leave an oily residue.
  • long-lasting.
  • therapeutic and medicinal properties.
  • excellent anti-oxidant.
  • leaves the skin rejuvenated and fresh.

“Today, the hemp range is one of The Body Shop’s most profitable, with a tube

of Hemp Hard-Working Hand Protector being sold every nine seconds worldwide. During wintertime, it’s the brand’s bestselling product in Canada. Why so popular? Because it works, says Hirsch. Hemp oil is rich in essential fatty acids, like omegas. “Your skin produces sebum and natural moisturizing factors, and hemp has that perfect balance of omega-3, -6 and -9,” says Hirsch. She likens hemp oil’s structure to your own sebum. “It enhances your skin’s barrier function, which means you’ll retain more moisture and your skin will be able to do its job in protecting you.” – Jennifer Hirsch, renowned botanist and consultant for The Body Shop\

How does CBD Interact with the Skin

Cannabinoids act both as an anti-inflammatory and immunosuppressive agent for the skin. CBD dampens and regulates the body’s immune response which are desirable conditions for an overactive immune system. Topicals applied will take 20 minutes to 40 minutes to absorb the effects of the cannabinoid oil leaving your skin feeling refreshed, invigorated and rejuvenated.

Hemp oil-based beauty products are perfect for most skin types as it can moisturize without clogging your pores. Added CBD helps regulate the skins natural oil production and even out oily spots while providing your skin nourishment and anti-oxidants.

CBD and Ageing

Detoriation of health and slowing down of the bodies natural metabolisms is a natural process of ageing. Many elderly people turn to pharmaceutical drugs to slow down this process, some with sometimes severe side-effects. Many seniors are turning to CBD as it is non-psychoactive and does not have any potentially fatal side effects, but possibly make you feel dizzy and sleepy with a dry mouth at worst. A 2016 study on animals completed at the University of Kentucky College of Pharmacy, reported that transdermal CBD gel relieved symptoms of inflammation and joint pain. And this helps us understand why CBD is so practical for diseases and conditions related to ageing.

CBD and Acne

Due to the excellent anti-oxidant and anti-inflammatory properties of CBD acne is no match for the therapeutic power of it. A study conducted in 2014 by researchers reports that the cannabinoid does have merit and definitely reduces oil production of the skin when required.

“Collectively, our findings suggest that, due to the combined lipostatic, antiproliferative, and anti-inflammatory effects, CBD has potential as a promising therapeutic agent for the treatment of acne vulgaris.” 2014 Study

CBD for Eczema

“A pill of cannabis indica at bedtime has at my hands sometimes afforded relief to the intolerable itching of eczema.” – Dr Henry Granger Piffard Founder of American dermatology ( 1842 -1910 )

“It has long been observed that cannabinoids possess anti-inflammatory, antimicrobial and anti-itch qualities, but not until recently has high-quality research been published to understand the physiological effects underlying these anecdotal reports.” National Eczema Association

Conclusion

CBD is not just another trending fad, but will establish itself as a leading compound in most body and beauty products on the market in the near future. As farmers sow their seeds we are already seeing the increase in demand for quality CBD based products.

 

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